Social Media Isn’t Enough

I’m going to preface this blurb by saying I’ve had five jobs in social media. I live, breathe, eat social media. So. don’t get offended. 

I’m sure you got to this post because you saw the bitly link on twitter, facebook, linkedin, wordpress, reddit, whatever other social media outlet just popped up a second ago. There are a million blogposts dedicated to telling us how social media is important and what to do with it. But if you’re a business minded person, you know social media alone isn’t going to cut it. 

What we all really need is for all those retweets, facebook likes, comments to convert into dollars. We want that extra social media presence to turn into people actually showing up at our door, buying our product or subscribing to our service. How do you do that? 

Connect social media to REAL life. Tweet at someone, find out where the meet-up they’re going to is, and go. Network. Connect your real life presence with your social media one. We have to remember the value of a smile, a real conversation, a face-to-face. Because at the end of the day, the person that you remember most, is well, the person. Not the twitter handle. 

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For Any Techie/Creative in a Rut

You know that moment when you really do feel like you’re giving it your all and working hard and doing as best as you can? Well here’s the thing no one will tell you– you’re not.

If you’re behind or struggling to get good or catch up, there’s no denying it can be difficult. You’re telling yourself that you are swamped so you feel less terrible about the fact that you cant get it that program, coding project, resume-updating, whatever it is finished. You keep blaming it on the fact that you have much planned so many responsibilities (meetings, calls, etc), that there is just so much on the list. Sometimes you’re even willing to self-deprecate and say you’re just not smart enough as those other guys, that you’ve hit your peak. You’re telling people about how you wish you could do it; you’re asking others how they do it; you’re reading articles about how you’re supposed to be productive. But the real issue is you’re not sitting down, cutting out all the distractions in the world and just doing the work.

Want a tough love, no-fluff solution? Read on. (Or you know, go call someone and tell them how hard things are, whatever works 😛 )

Step 1: Prepare your mind and your space

  • Write a list of all the big things important things you really want to do and need to do that keep showing up on your daily to do list –laundry, grocery shopping, and lofty 5 year plans don’t belong here.
  • Go to a clear work space.
  • Turn off your phone and put it away in a drawer. Lock it if you must. Tell yourself not to check emails. Close out of everything on your computer except the thing you actually need to do.
  • Go to the bathroom.
  • Get yourself water, your favorite go-to beverage, and snack.

You now have absolutely no real excuse to get it from that chair.

Step 2: Prepare your assignment

  • Print, pull up, read everything you need to understand what your task actually is. Lay it all out in front of you for reference.

Step 3: Work

  • Do not look at the clock.
  • Do not look at the locked drawer with your phone in it.
  • Do not pass go and collect 200.

But seriously, you’re all set up. You have no excuses.

Step 4: When you’re done

  • Go over to that list you wrote up, and take a pen and cross it out. In my case, I enjoy forcefully scribbling our particularly annoying or tedious tasks.
  • Without pausing for a rewarding break, without talking to someone, just turn to the next task immediately. Tell yourself that if you can push through this extra task you’ll treat yourself to a really great something or other.
  • Then don’t. This is the most important step. You have to learn to fool yourself into motivation sometimes to get everything done. Developing that work ethic is insanely hard, but I mean you probably just developed a website so you’re up to the challenge!

Keep pushing. You’ll get through that third or fourth task, and realize you’re on a roll. Keep convincing yourself that with each task you do your potential reward is getting bigger and bigger. The work euphoria will probably keep you going until you have that next appointment or scheduled obligation come up. When you’re in that meeting/event you have scheduled keep the mindset of efficiency and think about how you need to get back to that list.

Did this plan work for you? Got a better idea (Anyone who has invented a time turner or click remote has my vote)? Feel free to comment below.

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Free resume edit for techs/creatives. Fr

Free resume edit for techs/creatives. Friday at 4:00pm at 37 W 37th Email for details.

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LinkedIn Endorsements

By Donnelly

                This is going to be a short blog, but an important one for those of you using and getting, endorsements on LinkedIn.

People I’ve never met are going around telling people about me and what I’m good at. Now, you ask, “Jason, how can someone endorse you, if they don’t know you?” My answer is, people like to be liked. I can only assume that they hope that if they endorse me for something on LinkedIn, I will endorse them back. I mean, I’ve recently made and been endorsed for being a LinkedIn Endorser (seriously, check it out, so I’ve gotta be a good person to endorse, right?

What does that mean to you in your job search? It means that if you’re being endorsed by a lot of people for the things you do at your job, your LinkedIn profile will look great.



 That’s about it.

If you’d really like to impress me and/or the hiring manager you put yourself in front of, you have two big options.

  1. Do better work than everyone else. Honestly, this is one of the biggest things I see as a recruiter. Be honest with yourself, and work harder than you did, yesterday. You can be endorsed for being a rock star for all I care, but if you can’t sing or play an instrument in the real world, it doesn’t really matter, does it? How’s that endorsement working out for you?
  2. Get recommendations from people who actually know your work, and know how to help you get to the next level. When you ask for the recommendation, ask people, “I’m looking to get a position at _____________, doing work on _____________, and I know that you worked with me at my previous position and have seen me in action. Would you mind writing me a recommendation focused around ______________?”

So, in short, do better than the competition and get real recommendations. The foofoo (that’s the technical term) that you’re getting for endorsements is great, but solid, fact-driven recommendations will always trump a big number next to your endorsement for basket-weaving.

Do you agree? Disagree? Comment away!

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Interview Merit Badge

By Donnelly

                You got the interview! Great job! You’re one step closer to getting rejected…er, the job! Honestly, let’s cut to the chase, and hopefully get you a position. That’s what we’re here for, right? Follow the six guidelines below and you’ll have a much better chance of not being disappointed after spending all the time to interview.

Get to know the employer

                This sounds simple, but so many people hear about a job, get the interview, and then ruin everything by winging it. Welcome to huge mistake number one. If you go to a job interview with a company you know nothing about and hope that they won’t figure that out, you’re sadly mistaken. Be prepared to walk in and get the question, “What do you know about us?” Impress them from this first question. Tell them things about the company that they might not even know. Get them interested in you for the pure fact that you’re prepared and excited about them. Please be prepared.

Job description

                Do you know it by heart? Welcome to huge mistake number two.  Don’t go in to an interview without knowing what job you’re applying for. Again, this shouldn’t be rocket surgery. It’s not about being able to regurgitate the job description back to them, it’s about knowing that you’re qualified for the position. Did you read the requirements and say to yourself, “I can’t do X and Y?” Then, did you tell the recruiter that you can do X and Y (please say that you didn’t do this…)?

                Trust us, we want you to get a job, but make sure that you’re A. Qualified and B. Telling us the truth about those qualifications. It behooves you to be truthful to us, the people you interview with, and honestly, yourself.  Seriously, be prepared.

What are you wearing?

Did you ask what you’re supposed to wear? Welcome to huge mistake number three. Do they want you to come in a three-piece or jeans? Are you going to look awkward if you don’t come in with a polo on? This isn’t one of the hardest things in the world, it’s almost always better to come in more dressed up than you need to be, but if you walk in to an interview in jeans and a t-shirt and are surrounded by suits, you’re not getting the job. Period.

Look in the mirror.

Look good.

Go to the interview.

Are you prepared, yet?

What are they going to ask you?

Have you prepared for all of the normal questions that are asked on interviews? (Best working quality, worst working quality, three words that describe you, a conflict at work that you helped fix, etc.) Welcome to huge mistake number four. Freezing up during an interview can be the end of your chances, pay attention and don’t be dumb.

Don’t give canned answers.

Don’t be vague.

Don’t lie.

Actually, you should probably just live your life like this. Write that down. Repeat it back to yourself if need be. Seriously, are you prepared?

What are you going to ask them?

Do you have questions to ask them? Welcome to huge mistake number five. If at the end of the interview the person hiring says, “do you have any questions for me/us?” would you rather be the person who asks what everyone on the planet asks, or would you like the interviewer to think you’re a brilliant, thoughtful, intuitive (not to mention, attractive) candidate? Don’t answer that, just do it. How are you not prepared at this point?

Thank everyone

After you’ve left your perfectly executed interview, did you remember to get the contact information for the people you met with? Welcome to huge mistake number six. Do not leave the interview without contact information.  I’ve heard from more than one person that they’ve heard that someone didn’t blow them away in an interview, but their follow-up email pushed them over the top and they got the job. You’re prepared, right?

In closing…

                Please, please, please, be prepared…

                This isn’t so much to ask. Know the company, know the job, wear something respectable, answer their questions, ask good questions, be polite, and rock the job interview. Now that all of that’s said, don’t get discouraged if you still don’t get the job. It’s a rough market. But, as someone here at the office states, “Everyone gets a job eventually…everyone.”

                I don’t think I’ve mentioned this, but… be prepared. Please. With sugar on top. 

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Storm Survivors: Need Outlets/Place to Meet?

We’re open and happy to help. Email for details

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A Post for the International Job-Seeker

So as recruiters, we often run into questions from candidates that have recently moved here about obstacles that are common to their job search. Here’s a few (hopefully useful) answers!
How to I address the fact that I need a sponsorship? 
Be up front about it. Tell the recruiter immediately. I can always work on finding something that allows it, if I know from the start.
I’m afraid to talk about any greencard/visa/etc issues because Im afraid the company wont even consider me. what do I do? 
Get over it. It’s a fact. You have to discuss.You can wait till the end of the conversation to bring up, unless asked beforehand. I have found in some cases that clients have made exceptions because they fell in love with a candidate. But do not mislead.  Be honest and most importantly have all your research done on how and what the company would need to do. The easier you can make it for them the better, sometimes clients avoid just because they are misinformed.
I have a really heavy accent, but I’m an awesome coder. How do I make it past the phone interview? 
Ask if there’s a chance to meet in person, if that’s not an option, they’re already considering you because of your work, resume, whatever, just try to be as clear and concise as you can. Basically, push for an in person meeting.
I can only do remote work. Is that going to limit me? Why do companies not like this?
Working in a team is important in a lot of situations, just for feedback, and collaboration. Working remotely is a huge limit.  But offering to be on-site for meetings as much as possible will help.
How do I avoid being beat out by a local candidate? 
Be better than all the local candidates. Offer a very flexible travel schedule to meet. It’ll hurt your pocket a bit more than the locals, but landing that perm role will pay off. Also, if you’re just getting started in your career.  Just make the move to NY and get an internship.  With just a month of a NY company on your resume (even be it an internship) it will propel you into interviews.  One step back to make 2 forward.
Sr level – doesn’t matter so much.  They’ll pay the travel expenses.
Are there any companies that cater to international candidates? Not so much cater to, as accept. Your best bet is to target offices with international locations.  Even if it’s not your home country, they will at least be familiar with Visa’s and traveling that will help you.
Why don’t recruiters follow up with me as much as my friends that are from here?
Are you not as skilled as your friends? Do you need sponsorship? Do you have a bad resume? There’s a plethora of reasons why this may be the case.
Any more questions? Message us, we’d be happy to answer them. 
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Why You Never Hear Back

A useful article for the job seekers of the world

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Murray Around the World (Italy)

Murray went to Italy! Check out the pics. ImageImage








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Murray Around the World (Italy)

Murray went to Italy! Check out the pics. ImageImage










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